free ad supported notepaper

May 2, 2008

Last summer we wrote about FreeHand Advertising and its initiative to give free, ad-supported notepaper to college students, and now ABS Notebooks is going a step further and handing out whole notebooks instead.去年夏天我们简绍了手画广告，它首创性的把完全免费的由广告支持的信纸分发给学生，现在ABC Notebooks想要更上高一层楼，他们将送出完整的笔记薄。

The Shadow Notebookis a five-subject notebook that gets cobranded with participating colleges and universities across the US and distributed by the school at the start of each semester. The university's logo appears on the cover, and pages of school-related maps and information get included within. Thirteen four-colour, full-page advertisements, meanwhile, act as subject dividers in each notebook, giving advertisers the means to engage students while they are a captive audience in the learning environment. Students, naturally, carry the notebooks with them throughout the day over the course of the semester, which from the advertiser's perspective amounts to 96 impressions over a four-month period, ABS says. So far, about 700,000 notebooks have been distributed to college students at campuses nationwide.ABC与

College students spend some USD 198 billion per year, according to Harris Interactive, so it's no wonder advertisers are going to new lengths to reach them. We've now seen free photocopies, free printing, free notepaper, free phone calls and now free notebooks—it all goes to show, there's no such thing as too much free love!根据Harris Interactive公司的调查，大学生们每年的消费总额是1980亿美元，广告商对他们愈加青睐也就不足为怪了。从免费影印，免费印刷，免费信纸，免费电话，现在又来了个免费笔记薄——一切都在告诉人们，

Website: www.absnotebooks.com
Contact: info@absnotebooks.com

Spotted by: Sheri Allain

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